THE CANCER SUTRA
Awareness Campaign
Introducing The Cancer Sutra. The world’s first Kama Sutra designed to help you look for early signs of cancer — on someone else. Thirty-two positions, covering a range of partnerships (male/female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate. All beautifully illustrated by John Solimine. Completely available online and for purchase as an Ebook with 6 positions available as limited edition screen-printed posters.
Within the first 24 hours, The Cancer Sutra earned over 6.2 million media impressions and had over 20,000 page views on CancerSutra.com.
Agency : The Bull-Whitehouse
Creatives : Jeff Burton, Hunter Hampton
