TARGET
Harajuku mini
Fashion LAUNCH
To introduce Target’s new kids clothing line "Harajuku Mini" by Gwen Stefani, we created a world where kids and their video game dreams unite to play throughout the streets of Tokyo. Giant pixelated hamburgers, diamonds, bunnies and stars come to life in an urban digital playground as the kids fashions are transformed every time they catch them. The campaign included a launch TV spot and high impact print ads.
Agency: Mother NY
